In the last decade, the advancement in the field of digital marketing has led to various new opportunities for businesses across the world. The role of digital marketing in business development has its significance in many aspects. With digital marketing and its latest tools, it becomes easy to present particular services or products for organizations.
According to Oliver Wood, digital marketing is developing at a rapid rate and it brings new techniques and tools that can provide a good bandwidth to marketers and businesses. Oliver Wood is a digital marketing expert in Perth who is working diligently in this field for the last many years. He also suggests some latest digital marketing trends that can help a business to grow faster. Here are some of the latest trends that are suggested by Oliver Wood:
It means using artificial intelligence to automate ad buying so you can target a specific audience. This automation is more efficient and fast, which means lower customer acquisition costs and higher conversions.
If you want to stand out in today’s modern world, you need to personalize your marketing, and this includes personalized products, content, emails, and more. According to data sources, 63% of the customers are highly annoyed with common advertising blasts. More than 80% say they prefer to do business with a company if it offers personalized experiences, and 90% claim they find personalization appealing.
Video marketing is one of the most important and advanced trends today and also maybe for the next 5-7 years. These numbers show the significance of incorporating video into your digital marketing strategy in the year 2021:
- More than 70% of the consumers say that they have shared a company’s video
- Nearly about 72% of businesses say that video has enhanced their conversion rate
- More than 50% of consumers says that watching videos related to any product makes them more confident in online shopping decision.
- 65% of executives visit the marketer’s website and nearly about 40% call a vendor after watching a video.
These numbers clearly show that video marketing is one of the most advanced and effective strategies in digital marketing. Thus, when it comes to digital marketing, the guidance and suggestion of experts such as Oliver Wood have their significance. Along with digital marketing, in web designing, Oliver Wood in Perth also possesses great skills. He always focuses on quality work and that’s what makes him a recognized name in the field of web designing and digital marketing.